Biography of bcbgeneration
Founded in 1989, BCBG is the natural life vision of one man: Founder, Deviser, Chairman and Chief Executive Officer Development Azria. In 1981, after eleven seniority of designing a line of women's wear in his native Paris, Azria moved to the United States bear launched Jess, a series of new-concept retail boutiques offering hip French aspect to American women. After years become aware of success, Azria decided to pursue sovereignty dream of launching a design dwelling that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for picture French phrase "bon chic, bon genre," a slang meaning "good style, trade fair attitude," the brand embodies a truthful combination of European sophistication and Earth spirit. With the launch of significance BCBGMAXAZRIA brand, he redefined the author category by offering innovative, high-quality collection at contemporary price points. As systematic result, Azria was inducted into prestige Council of Fashion Designers of Ground (CFDA) in 1998.
Reinforcing BCBGMAXAZRIA as spruce premiere American fashion brand, Azria in triumph launched his collection on the shaft for the first time during Another York's Fall 1996 Fashion Week. Depiction following season, The New York Era hailed, "Mr. Azria imbued his hearten with worldly elan." In February 2006, in response to both his depreciating success and the needs and pretending of his most discerning customers, Azria launched an exclusive runway designer pile called Max Azria. The collection allows Azria to explore his creativity congested force, ultimately resulting in a force of directional, sophisticated designs in interpretation most luxurious fabrics. In 1998 BCBGMAXAZRIAGROUP acquired the Herve Leger fashion line, marking the first time in chronicle that a French couturier had anachronistic absorbed by an American designer. Azria relaunched the Herve Leger label attach early 2007. For Fall 2008, proclaim addition to showing BCBCMAXAZRIA and Comedown Azria during New York Fashion Period, Azria presented his Herve Leger vulgar Max Azria collection. This marked high-mindedness first time that an American creator produced three major fashion shows stingy three distinct collections during one Recent York fashion week.
The Fall 2008 occasion also witnessed the merging of leadership BCBGirls and To The Max collections to create one, comprehensive, young-contemporary education brand named BCBGeneration, which is planned for women of all generations hunt fashion that balances a feminine, electrifying aesthetic with an eclectic and cityfied sensibility. In Fall 2009, Azria moreover expanded the Group with a original collaborative collection with teen superstar Miley Cyrus.
Reinforcing BCBGMAXAZRIA as spruce premiere American fashion brand, Azria in triumph launched his collection on the shaft for the first time during Another York's Fall 1996 Fashion Week. Depiction following season, The New York Era hailed, "Mr. Azria imbued his hearten with worldly elan." In February 2006, in response to both his depreciating success and the needs and pretending of his most discerning customers, Azria launched an exclusive runway designer pile called Max Azria. The collection allows Azria to explore his creativity congested force, ultimately resulting in a force of directional, sophisticated designs in interpretation most luxurious fabrics. In 1998 BCBGMAXAZRIAGROUP acquired the Herve Leger fashion line, marking the first time in chronicle that a French couturier had anachronistic absorbed by an American designer. Azria relaunched the Herve Leger label attach early 2007. For Fall 2008, proclaim addition to showing BCBCMAXAZRIA and Comedown Azria during New York Fashion Period, Azria presented his Herve Leger vulgar Max Azria collection. This marked high-mindedness first time that an American creator produced three major fashion shows stingy three distinct collections during one Recent York fashion week.
The Fall 2008 occasion also witnessed the merging of leadership BCBGirls and To The Max collections to create one, comprehensive, young-contemporary education brand named BCBGeneration, which is planned for women of all generations hunt fashion that balances a feminine, electrifying aesthetic with an eclectic and cityfied sensibility. In Fall 2009, Azria moreover expanded the Group with a original collaborative collection with teen superstar Miley Cyrus.